more demanded cork products - Case STUDY
In January 2020 we conducted a study to evaluate the cork products that had more value in a sample of 50 cork shops in Porto, Lisboa and Coimbra. We interviewed shop owners to ask their opinion and invited them to share their experience with us.
Cork products by Revenue $
We first asked about what products generated more revenue in each cork shop:
Cork SHoes
Cork Handbags
Small Cork Accessories
These results can be quite surprising. Although we knew cork shoes were inside the most demanded cork products the difference when compared with the others is very significant. 58% of the interviewed referred cork shoes represented most of their revenue. Cork handbags also represent an important part of the revenue with 32% of shop owners revealing most of their revenue came from here. The owners mentioned in the past they could sell better the handbags, however the competition is now bigger for this kind of product and cheap and low quality bags penetrated the market confusing the consumers.
What shop owners say
What Product characteristics people look for?
We then survey the shop owners about what characteristics they perceived as important for the customer before selecting a product. Bellow you find the most mentioned features shop owner mention.
Uniqueness
Made in Portugal Label
Cork certification
It can be worn
Cork Softness
Natural cork colour
We can highlight that people do prefer products they can use their everyday life (it can be worn). Customer also want to find something that is exclusive and won’t find anywhere else (uniqueness). Finally, we would like to highlight the importance give the cork certification – this might be a consequence of cheap cork imitations that have been spreading and people give better importance to these label of trust.
conclusion
This study compares and analysis the importante of the different cork products and their characteristics in a shop owner perspective.
First, we evaluated the economical benefits of the main cork products segments: cork footwear, handbags, and small accessories as wallets, hearings or small coin purses.
The results show shop owners perceive the cork footwear as the type of product more revenue give to them although they recognize the investment is bigger in this type of product as you need to stock more.
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Treec® - Cork Shoes
Treec manufacturers sustainable cork shoes inspiring sustainability and conscious fashion in all the designs. A family owned business who favors quality, culture, nature and the future.